Create innovative, game-changing products with high-performance Product Management "A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and mar[...]

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With ever expanding globalization and increasingly fierce competition, the stakes are higher than ever - and the room for error narrower than ever. Introducing a brand-ne[...]